You can flap your lips til you’re blue in the face about why it’s important to be “responsible, respectful”, etc. But a child won’t adopt the core values for themself until they see the emotional payoff for doing so. That’s what Feel Good posters are design to do. The emotional payoff for doing anything virtuous is that you get to feel good about yourself. It’s so simple, yet overlooked way too much. Each poster features a picture of the school mascot demonstrating something virtuous, and associating it with being part of the mascot’s community – your school’s culture.